TORONTO, ON, Aug 29, 2013 (Marketwired via COMTEX) — Consorteum Holdings Inc. (OTCQB: CSRH) (“Consorteum” or the “Company”), provider of digital transaction management and publishing solutions, announces the appointment of brand agency The Alternative to deliver a new name and brand identity. The brand will be launched in the marketplace during fourth quarter 2013.
“The Alternative has amazing credentials working with established and emerging technology brands in the US, Europe and Asia, making them a perfect partner to work with,” explained Craig Fielding, CEO of CSRH. “We are delighted with ‘ThreeFiftyNine’, the identity created by The Alternative for our new operating company, and we’re passionate about its emerging value proposition in the digital space. The Alternative champions the importance of brand as the vehicle for carrying forward the energy and personality of the business.”
The Alternative was selected by the management team for its on-going work with European super brand Orange.
The London-based agency specializes in engineering brands and their cultures to outperform in their markets, and works with new ambitious brands looking to take leadership in their sectors. Increasingly, The Alternative is focusing on introducing new brands into the tech, digital and online space, having worked with significant brands including Microsoft, Virgin, Orange, EE, Airbus, Fon, American Express, Skype and lastminute.com.
The Alternative’s founder and MD, Tim Blesneski, said, “We think there is huge scope to help brands articulate a more compelling and human story about why the world needs them. Too many brands in the tech space are too techy for their own good and miss the vital human component that builds belief and following.”
“It is a pleasure engaging with the ThreeFiftyNine team to help shape and inform their thinking and expectations,” Blesneski added. “There is an incredible amount of vision and confidence in the business about taking the enterprise into new digital dimensions and I believe we are capturing that essence and building that belief into the DNA of their brand.”
About The Alternative
London-based agency The Alternative, purveyors of brand engineering since 1996, started the business to provide fresh thinking and bespoke alternatives for clients wanting to be brand leaders. We believe that brand engagement is the art of taking everyone with you as you go your own way. Over the decades the business has banked a wealth of experience, nurtured a raft of expert talent and devised some powerful tools. These include our unique methodology called Move People(TM), designed to forge closer bonds between brands and people by evoking a deeper emotional connection and driving positive action. Our core services include B2B campaigns and creative direction, employee engagement and internal marketing, event management and launch events, social media, and leadership development and engagement. Our clients include Skype, Orange, Sainsburys, YO! Sushi, Friends Life, Microsoft, American Express and Virgin. For more information about the company, visit www.thealternative.co.uk or email firstname.lastname@example.org
Consorteum Holdings Inc. is a transaction management and mobile publishing company focused on transaction processing, including its suite of mobile offerings, delivery of mobile content, mobile payments solutions and products through a mix of on-deck partnerships, license agreements, and joint venture revenue share arrangements. It operates as a technology and services aggregator to meet the diverse needs of its client base by leveraging a wide range of products and services to develop end-to-end, turn-key card and payment transaction processing solutions. The Company has extensive expertise within the Payments and Transaction Industry in North America and internationally. For more information about the Company, please visit: www.consorteumholdings.com
Certain statements set forth in this press release constitute “forward-looking statements.” Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate, or imply future results, performance or achievements, and may contain the words “estimate,” “project,” “intend,” “forecast,” “anticipate,” “plan,” “planning,” “expect,” “believe,” “will likely,” “should,” “could,” “would,” “may” or words or expressions of similar meaning. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause the Company’s actual results and financial position to differ materially from those included within the forward-looking statements. Forward-looking statements involve risks and uncertainties, including those relating to the Company’s ability to grow its business. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, the Company’s limited operating history, its limited financial resources, domestic and global economic conditions, activities of competitors and the presence of new or additional competition, and changes in Federal or State laws impacting the Company and its business. More information about the potential factors that could affect the Company’s business and financial results is included in the Company’s filings made with the United States Securities and Exchange Commission.
For more information, please contact our Chief Operating Officer, Patrick Shuster by e-mail at email@example.com or by phone at (888) 702-3410.
SOURCE: Consorteum Holdings Inc.
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